Captain America Civil War (2016)Theatrical Poster Analysis

Similarly to the teaser poster the theatrical version contains a similar design with those same two characters looking at one anther and with a similar graphic design with Captain America's shield being the outline.

But despite these similarities there are many differences as well. The noticeable change being almost the entire main cast being displayed (evidently in the same head to head fashion) and this is a feature of theatrical posters- they often give more information about the film as well as a confirmation date, which is why these are released closer towards the film release and Teaser posters a while before release.

In this instance the main title is in the centre of the poster which is used to grab the audiences attention immediately and also reminds the audience about the main character of the film (Captain America) which is also a reason why he is placed at the front of the shot composition rather than at the back. However after watching the film, I can confirm that the order that the characters are in, does not represent the role they play - apart from the two main characters at the front

As well as more characters being added visually on the poster, another difference is the fact that we see a list of the actors names instead of an intertitle at the top of the poster. This is a common feature of theatrical posters -something that can often be a big persuasion for audiences as they may base seeing the film on the actors rather than the plot or storyline.

Additionally the intertitle itself has developed since the teaser trailer , they have added "United we stand" prior to "Divided we fall" to remind the audience that they used be together at one point. But this also carries another message that this wont be a typical superhero movie and instead its quite the opposite ,which will encourage new viewers of the reformer type to see the film, whilst also maintaining there huge audience that will be wanting to uncover the enigma within the poster.


Although I have not analysed the teaser poster released for this film yet, I think that the way in which this poster establishes a sense of conflict is really good, as the wide shot enables the designers to highlight the head to head battle that will take place. This is something that I think is easier to create in a theatrical poster as there is the capability to reveal more information on this style of poster. Nevertheless I will keep an open mind when planning.