Entertainment Weekly (2011) Magazine Analysis

When I came across a Horror film from which I had previously analysed the opening for. I thought it would be a good idea to analyse the magazine cover in order to show my variety of analysis's, rather than always looking at the same type of genre.

Nevertheless, the magazine cover for scream (as pictured) was relatively simple, with the central image being a close up of the villain. But apart from this, there was no other images , which in a way is effective as it focuses all the attention on the character. When considering the mode of address, despite the character seeming to be looking directly at the camera, the sinister fact that there is not any facial expression , creates a chilling effect for the viewer which is ultimately the ideal feelings that the designers would have wanted us to experience .
Also the mask is identical to the other Scream films, which in turn will bring back emotions of nostalgia from the TA, weather it be emotions of fear (which may encourage the audience to see what the article is about) or enjoyment .

Furthermore when taking a close look at the typography and font of the magazine cover, it is clear that the colour and font have not been altered to match the genre of the film being advertised. However the title of the film is greatly enhanced compared to the other titles.

Looking at the cover from a linguistic point of view, it doesn't offer many imperatives as you would expect like "Buy" or "Look" instead it does create the idea that the magazine has lots of information thanks to the word "plus" which is emphasizing what the magazine has to offer. It is also worth considering that the magazine company "Entertainment weekly" could be considered a more formal magazine than Empire for example, which reminds me I need to be careful when choosing a company as it greatly reflects and relates to my target audience.

The colour palette is fairly simply with a Dark red background that fades away into darkness, but the simplicity of the colour scheme is not to be taken for a normal type film, as the typical connotations of the film suggest there will of course be death , pain and suffering.
Considering the time of the magazines release (2011), it is understandable that there is not Social media link, and is also a reason for the lack of alternative advertisement.

What I can take from this magazine is that simplicity can be effective if done correctly, but that it is important to keep up to date with current technology for the creation of my own magazine. This may be through social media links or perhaps through alternative advertisement.