Empire (2016) Magazine Analysis

This was one of the most anticipated films of 2016, with the new comedy-action theme being the first of its type for Marvel. I myself heard about the film through this very magazine, as it was identified that this film didn't have a huge marketing campaign. Nevertheless, taking a look at the magazine we are immediately brought to the attention of the colour scheme- this being predominantly red and white. Therefore allowing the red blood to stand out as well as the character himself- who is evidently the main character as he is the only character being displayed.

Also the  font and typography of the cover invites us to look closer into the film and for me it was the title which caught my eye originally-perhaps because it contrasted against the other colours or because the language used, makes the reader feel as if there will be some inside / exiting news about the film. And the word "Massive" exaggerates how good the film will be before you've even seen it.

Original marvel fans will be aware of the character, but for those who don't like you and me, we are reliant on the advertisement of a film, as we are told a lot about this character just from his position and stance. For example it is clear that he is a 'GOOD GUY' because we are never told a story from a bad guys point of view but its also possible that he is a Hero- given that he is wearing tightly fitting clothing and he is carrying what appears to be a signature weapon (the two swords). Whilst this poses a potential danger and mystery as the character is masked, we feel that we can associate with this protagonist as we see language such as  "Bleedin" and "Heck!" which create a fun character personalisation, something we haven't seen as Superhero fans, but the unseen and unrecognizable costume / mise en scene used, as well as lighting that focuses on the character, all suggest that this character will play an important role in the film.

The ratio of  images to text is large and this magazine uses considerably less texts of other films than it normally would - perhaps it is trying to focus on selling just one main film.

Overall I have to admit I like the simple style of magazine, in the sense that the reader is not overwhelmed with text and other advertisement, instead it focuses on and identifies the genre through focusing on the main character and selling the film this way.