Sunday, 12 March 2017

Evaluation 1: In what way does your media product use,develop or challenge forms and conventions of real media products?

To begin with, when making my trailer it was important to include various genre conventions and trailer conventions in order to create a realistic representation of my film.

Using naturalistic camerawork to highlight that there is a balance in power but also to create a realistic setting/moment in a film that is ultimately fake.

Diegetic sound in particular dialogue can heavily influence a comedy trailer as it is a way of creating humour be it through the sound and dialogue itself or the way it is portrayed through the actors: i.e. through exaggerated body language or perhaps through prosody of the dialogue itself.

 This considered, it was important that I manipulated the sound as such that my trailer flows quickly, which in turn as the pace of my trailer increases I can build up to a climax or conflict the will be the main plot or story line.

For example during by referring back to my research Central intelligence was a film that I followed closely and tried to match the pace and shot type of.
The title of my trailer is “How to Get Famous” this clearly identifies the meaning within my story line which is something that perhaps deviates away from the conventions of the genre as contemporary films such as Central intelligence and Ride along, do not describe the concept within the film. However, I did make use of the genre conventions when developing the font and style of my title and inter-titles as stereo typically the title is simple and does not include special effects, perhaps to identify a sense of simplicity as the title therefore does not come across as intimidating or complex. Thus enabling me to conform to genre conventions whilst also creating a sense of consistency, this is something that it also important when considering my task, as the simplistic font design and black and white colour scheme used throughout despite being basic, means that there is a relation between my Poster, Magazine and Trailer.

Within my design for the title of my trailer, I decided to continue on which the consistency of my Poster Magazine by using the same black and white colour scheme throughout, this matched the common feature of  the trailers that I analysed. Once again Central intelligence used the ongoing theme of black and orange throughout the poster magazine and inter-title/main title in order to create a sense of consistency.

Setting/Locations/Costumes and props:
My selection of settings locations costumes and props was another essential aspect of my trailer, as within the trailers that I analysed I discovered that within the complexity of a trailer the locations used are relatively simple, with social places such as bars, tables being shown at the beginning of a trailer in order to show the realism. Therefore by including a school and a dining room in my trailer, despite being simple locations they help create a connection with the audience as the audience find themselves being able to associate with these locations. It is also important that I used a variety of locations in order to create a sense of excitement and escapism as the audience then finds them self in unlikely situations which in turn creates humour. The costumes that feature in my trailer are simple yet relatable and are clothes that my audience can associate with as they are everyday clothes such as T-shirts and jeans, by including normalised mise-en scene and then quickly changing it to extravagant clothing this allows me to create humour once again through the unlikely hood and style of the clothing. 
Camerawork:

Camera work was a feature of my trailer that I tried maintain and keep simply throughout as not to over complicate what is a simple story line, this also enabled me to maintain the conventions of my genre which is stereo typically simple and naturalistic. For this reason I often reflected back of the trailer shot list that I made for Central intelligence which highlighted the need for Over the shoulder shots, Wide shots and close ups. I kept this in mind when story boarding as it showed me that these shots are important when attempting to create the humour aspect of my trailer, given that close ups are used to effectively show the emotional state of the characters. Here you can see how the close ups of my character differ at certain moments in the trailer in order to create a specific mood. The movement of the camera is a feature of my trailer that was important in creating a naturalistic feel for the audience, given that even slight camera movement ensures that certain moments come across to the audience as normal and relatable. For example moments in the trailer where the protagonist will have limited movement in order to highlight the sincerity of this particular moment. Whilst during scenes where my protagonist active in a specific situation there will be considerably more movement in order to exaggerate the drama of the scene.

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