With regards to camera angles and shot
composition, our view of the poster is a point of view shot- looking
down upon the isolating drop. The rope looks thin and fragile in this shot despite being fairly
close to the camera itself. The black appearance of this character –
something associated with death or pain, could also be used to contrast the
titles- with one of the most important ones being “ A film by James Marsh” with
the last two words being in bold to emphasise his role in the film. This
pattern is continued with the information underneath also being
black, but its size is considerably smaller therefore showing the
insignificance of this information to the reader.
The information underneath the main title states “ Dancing on the rooftops of the world” it appears to be in the same font as the main title, which sheds a sense of hope and belief that there isn’t going to be any problems. And if anything the title itself creates an enigma for the audience as they want to see if the outcome of the film is positive (as the white titles represent) or negative – portrayed through the blood red titles. The poster itself is well lit given the white clouds, however at second glance these become daunting to look at due to the darkened appearance of the top right hand side of the poster.
However we are also aware that the main title is not only a blood red, but also
the boldness and font of the title hints at the bluntness and potential
consequence of the narrative. Given that red is commonly associated with
death/pain and suffering. Therefore there is reason to believe that (along with
the story line) the film is not mainstream and could appeal to a more reformed
target audience. In spite of this the poster sets out to show its achievements, which
is shown through a contrast between the gloomy white clouds and the
official white titles. Which would of course occupy a large majority of the
poster as this may be one of the USP's for this film (Ultimate selling point)We can tell that this is a theatrical film poster because it contains a wide array of information regarding the film whereas a teaser poster would contain very little information as it is just trying to intrigue prior to the films release.
However I have
decided that I will not try to emulate this style of poster as, for me, the poster comes across as
boring despite the setting. Instead I would look to include brighter
colours to make my poster seem more interesting and generally nicer to look at.
Rather than using dark ,and dull colours. I also made the decision to limit my
analysis of this poster simply because I found it boring and uninspiring to
look at.
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